About Attention365

The post was never the whole job.

The useful work happens before and after publishing: the idea, the brief, the channel version, the approval, the schedule and the decision about what to do next.

The founding point of view

Keep the thinking attached to the work.

Attention365 is being built in the United Kingdom around a practical observation: social media teams lose clarity when the content and the decisions around it live in different places.

Explore the product
O&E

Weekend brunch launchOak & Ember · Sample workspace

4 tasks
TO DO2
Weekend brunch launch

Photograph new brunch plate

Sarah · Today

Post attached
Weekend brunch launch

Write story captions

Jamie · Tue

Post attached
IN PROGRESS1
Weekend brunch launch

Build launch carousel

Maya · Today

Post attached
COMPLETE1
Weekend brunch launch

Approve weekend offer

Jamie · Done

Post attached
01

Make the work understandable

Use plain language, visible owners and useful states.

02

Keep people in control

Suggestions support judgement; they do not hide responsibility.

03

Respect each platform

Every destination keeps its own format and access rules.

04

Use evidence carefully

Observed results and suggested actions remain distinct.

Make it matter

See the product behind the point of view.

Create, approve, publish and improve from one connected workspace.

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