Owner or marketer
Writes the brief and prepares the first channel versions.
Workflow
One post. Five clear stages.
Follow the Oak & Ember weekend brunch campaign from the first draft through review, scheduling and a separate performance follow-up.
Oak & Ember · Sample campaign
Everyone can see what happens next.
Choose a stage. The content and explanation change together, so the workflow reads as one connected piece of work.
One useful idea. Adapted with the brand already in the room.
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Who acts at each stage
Reviewer
Comments on the exact version and records the decision.
Publisher
Checks destinations, timing and delivery state.
Team
Reviews observed results after publication and chooses the next action.
A post needs attention. What happens?
The problem stays visible and recoverable.
Attention365 keeps the provider response, destination and content version together. Correct the issue, then retry only the affected destination.
Make it matter
Give every post a visible next step.
Create, approve, publish and improve from one connected workspace.